So you must take on the additional time of getting assets in front of stakeholders in the review and approval stage. ![]() Other marketing team members who need to review and approve assets don’t have access to those creative tools. Normally you might work with external software to sketch and design the interactive prototype, but that creates too much back and forth with your work in Adobe Creative Cloud apps. Countless wireframes, mockups, animations, and communication threads later and you’re ready to hand off the finished specs to developers. Your product team has a revolutionary innovation and you’re tasked with developing the prototype. With 2021 planning underway now is the ideal time to reassess your technologies and operations to ensure they’re delivering value and that you’re setting yourself and your teams up for success. But challenges remain in how you collaborate with other team members and sync work across multiple tools. Fortunately, the creative toolkit is richer with specialized tools available for different types of creative professionals, making it easy to keep pace with digital acceleration. ![]() The pace of technological innovation, combined with the way the pandemic has changed the way we work, has put immense pressure on creative teams to deliver more digital assets faster.
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